|Pokemon Interpretation from PETA|
Tampa, Fl -- Maybe some people as well Pokemon fans will remember PETA's stint with their anti-Pokemon game entitled "Pokemon Black and Blue." and there was a similar stunt regarding Super Mario 3D where PETA claimed that their stint was a mere joke to protest due the use of the game imagery of the Tanooki skin (Raccoon dog) on a mythological level as it plays part of the customs of Japanese regards the real Tanooki but Nintendo regard that stunt left PETA a small note to back up but after they messed up with one of their golden franchises "Pokemon." Peta replied with this statement " “Nintendo and the Pokémon company take the inappropriate use of our products and intellectual property seriously."
If PETA maybe used a different set of self-made characters to spread their message maybe then Nintendo and the Pokemon Company wouldn't sue them because on PETA's game they used well known Pokemon's such as Pikachu and the three starters from generation 5, so on a legal level they have everything to lose with Nintendo because there is no open interpretation of the game as they used copyrighted characters.
Is not a simple statement open to interpretation from PETA, is only a mere stunt to generate publicity even if is a negative publicity, if we were in the same case as Nintendo we probably would go behind the infringement but the question is PETA going to counter attack.? who knows at this moment, but we had the chance to speak with PETA and this was their reply when their parody appeared:
Thank you for contacting PETA about our Pokémon: Black & Blue game (http://features.PETA.org/
This game offers a lighthearted way to bring attention to the very serious subject of cruelty to animals. The game’s main message is that animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way. PETA’s game allows Pikachu and his friends the opportunity to spread the message of Pokémon rights by sharing PETA’s video “Free Me” (http://www.PETA.org/tv/
videos/animal-experimentation/ 86964208001.aspx), which takes viewers on a heartbreaking journey through the horrors of using animals for food, clothing, experimentation, and entertainment. We encourage people to watch the video during the game and to share it on Facebook and Twitter after they’ve won. Rather than “catch ’em all,” in PETA’s game, players get to “free ’em all.”
Humor is often a very useful tool for reaching people who may be put off by a more serious approach, and by sharing this game with others, we can educate people about the ways in which animals are abused. PETA often uses the gaming genre to reach new groups of people—people who might not otherwise be aware of what is happening and who wouldn’t seek out PETA’s more conventional materials. Millions of people have played PETA’s online games. They have fun and laugh and are also encouraged to think about how the games they have been playing have shaped the ways that they think about animals and how their choices can help animals. If people come away from the game both entertained and more compassionate, then we’ve accomplished our goal.
On the day we launched the game, we received more than 1 million hits on our website, http://www.PETA.org. Since the game was launched, “Free Me” has been viewed more than 256,000 times. Our methods might be different, but they work—and the amount of mail that we’ve received from people like you is proof of that!
We understand that our game is not to everyone’s taste. PETA does make a point of having something for all tastes, from conservative to radical and from tasteless to refined, and this approach has proved amazingly successful—in the three decades sincePETA was founded, it has grown to be the largest animal rights group in the world, with more than 3 million members and supporters worldwide. For further discussion of PETA’s tactics, visit http://www.PETA.org/about/why-
peta/peta-tactics.aspx. We’ve had great success in attracting the media’s attention through both serious and slapstick means, including celebrity advertisements, colorful protests, graphic ads, and undercover exposés.
To learn more about PETA, our lifesaving work, and the victories we have won for animals around the world, please visithttp://www.PETA.org/about/
default.aspx. Go to http://www.PETA.org/action/ default.aspx for ways that you can become active to help animals.
Thanks again for contacting PETA and for giving us the opportunity to address your concerns. Your continued support will truly go a long way toward helping animals in need.
The problem on this case lays on many multiple perspectives, the first relies on the use of characters even if there is the free speech amendment where parodies are protected but then there is also the copyright infringement which Nintendo had shown to be vicious regards their property but overall the general problem with PETA at the moment of creating a stunt is that they lack of a proper marketing team as well as PR because they way they been acting is not well thought as they could reach more people if they find simple strategies.