Tuesday, February 5, 2013

Is Nintendo Finally Suing PETA for their Pokemon Infringement.?

Pokemon Interpretation from PETA
Tampa, Fl -- Maybe some people as well Pokemon fans will remember PETA's stint with their anti-Pokemon game entitled "Pokemon Black and Blue." and there was a similar stunt regarding Super Mario 3D where PETA claimed that their stint was a mere joke to protest due the use of the game imagery of the Tanooki skin (Raccoon dog) on a mythological level  as it plays part of the customs of Japanese regards the real Tanooki but Nintendo regard that stunt left PETA  a small note to back up but after they messed up with one of their golden franchises "Pokemon." Peta replied with this statement " “Nintendo and the Pokémon company take the inappropriate use of our products and intellectual property seriously."

If PETA maybe used a different set of self-made characters to spread their message maybe then Nintendo and the Pokemon Company wouldn't sue them because on PETA's game they used well known Pokemon's such as Pikachu and the three starters from generation 5, so on a legal level they have everything to lose with Nintendo because there is no open interpretation of the game as they used copyrighted characters.

Is not a simple statement open to interpretation from PETA, is only a mere stunt to generate publicity even if is a negative publicity, if we were in the same case as Nintendo we probably would go behind the infringement but the question is PETA going to counter attack.? who knows at this moment, but we had the chance to speak with PETA and this was their reply when their parody appeared:

to me
Dear Gustavo,

Thank you for contacting PETA about our Pokémon: Black & Blue game (http://features.PETA.org/pokemon-black-and-white-parody/).

This game offers a lighthearted way to bring attention to the very serious subject of cruelty to animals. The game’s main message is that animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way. PETA’s game allows Pikachu and his friends the opportunity to spread the message of Pokémon rights by sharing PETA’s video “Free Me” (http://www.PETA.org/tv/videos/animal-experimentation/86964208001.aspx), which takes viewers on a heartbreaking journey through the horrors of using animals for food, clothing, experimentation, and entertainment. We encourage people to watch the video during the game and to share it on Facebook and Twitter after they’ve won. Rather than “catch ’em all,” in PETA’s game, players get to “free ’em all.”

Humor is often a very useful tool for reaching people who may be put off by a more serious approach, and by sharing this game with others, we can educate people about the ways in which animals are abused. PETA often uses the gaming genre to reach new groups of people—people who might not otherwise be aware of what is happening and who wouldn’t seek out PETA’s more conventional materials. Millions of people have played PETA’s online games. They have fun and laugh and are also encouraged to think about how the games they have been playing have shaped the ways that they think about animals and how their choices can help animals. If people come away from the game both entertained and more compassionate, then we’ve accomplished our goal.

On the day we launched the game, we received more than 1 million hits on our website, http://www.PETA.org. Since the game was launched, “Free Me” has been viewed more than 256,000 times. Our methods might be different, but they work—and the amount of mail that we’ve received from people like you is proof of that!

We understand that our game is not to everyone’s taste. PETA does make a point of having something for all tastes, from conservative to radical and from tasteless to refined, and this approach has proved amazingly successful—in the three decades sincePETA was founded, it has grown to be the largest animal rights group in the world, with more than 3 million members and supporters worldwide. For further discussion of PETA’s tactics, visit http://www.PETA.org/about/why-peta/peta-tactics.aspxWe’ve had great success in attracting the media’s attention through both serious and slapstick means, including celebrity advertisements, colorful protests, graphic ads, and undercover exposés.

To learn more about PETA, our lifesaving work, and the victories we have won for animals around the world, please visithttp://www.PETA.org/about/default.aspxGo to http://www.PETA.org/action/default.aspx for ways that you can become active to help animals.

Thanks again for contacting PETA and for giving us the opportunity to address your concerns. Your continued support will truly go a long way toward helping animals in need.

Kindly yours,

Erin M
Membership Correspondent

The problem on this case lays on many multiple perspectives, the first relies on the use of characters even if there is the free speech amendment where parodies are protected but then there is also the copyright infringement which Nintendo had shown to be vicious regards their property but overall the general problem with PETA at the moment of creating a stunt is that they lack of a proper marketing team as well as PR because they way they been acting is not well thought as they could reach more people if they find simple strategies.   

How Apple Inc. Will Fall and How Google and Virgin will Rise

Tampa, Fl -- The dead of Steve Jobs probably foresaw the beginning of the end to the computer giant Apple Inc because the problematic that is with Apple regards that they have a great marketing technique to push and create fidelity into the minds of people but the concept of originality had become stall due the simple reason that their entire base of products are just a mere repetition of the OS X on different devices without offering something new since the launching of the iPhone almost a decade ago but they keep offering exclusivity regard their high prices of their mobiles and computers.

Exclusivity and high prices can become a problem of a company on a long term, even if the revenues and gross incomes are on an estimate of US$156 billions if they don't change their game plan by the next ten years and due the strings of world wide recessions not many people will be able to afford the products they are offering. The key relies not on exclusivity and creating smooth designs that will appeal to a small segment of the population but to diversify and make the exclusivity available to the masses.

iPhone 3
In essences the iPhone is the same thing no matter what version it is; the technical capabilities are the only differences between the sixth different generations and nothing else. Price rounds the same but the magic that the phone had when it was launched on 2007 as not many companies carried touch-screen phones that shared an interface with other products of their company; the idea was revolutionary as for the first time the public could have their iTunes on the palm of their hands but the magic has since been broken because other companies such as T-Mobile, Verizon and Virgin just to name a few are giving to the masses what is going to be Apple's Inc. demise, the technology the public wants on a low and affordable price and Virgin Inc is probably the one world wide who is giving that to the users.

Virgin Logo
Is true that the British with their little piece of land had found to create multiple revolutions over the year, they are in the process of creating another one and that is the revolution of breaking a brand's fidelity on a long term in order to execute their own monopoly and big names with electronics as well software they should be aware that nothing last forever if you can't appeal to the general masses instead of a small segment.

Recently I had the chance to go to Best Buy, I didn't bought anything I went there to observe their mobile spot and Apple's rented space next to it. From the four days I went in between 12PM and 8PM I never saw more than two people buying a new cellphone or a laptop opposite to the families gathered around the island. Why.? Why the families can't afford an iPhone or a powerhouse Mac.? Simple, they are expensive and Virgin offers the idea of Smartphones on a really cheap price because they are aware that a family of four or a single individual with a median income of US$20.000 can't afford an expensive item but yet they are willing to pay for affordable versions such as Androids.

The problem with business is the idea of diversification to keep customers satisfy or find marketing strategies to boost the sales of an old idea; Steve Jobs created the customers demand in such an elegant way by saying "if you don't have it then you are out." Simple words to talk about fashion and modes because with those words he created the hype of the phones but we don't have to think outside the United States soil, Apple's biggest competition is Google not even Microsoft because Google has more exposition on a daily basis than Microsoft due their hit with the customers beyond their Apps, easy navigational interface to find information as well a virtual store that has the same idea and accessible to more customers due the reason they are on cheaper phones and by default more users and thus a big margin in revenues.

Apple Inc. has to realize that is the key of survival beyond positioning the brand on the collective of the world is to re-position their marketing strategy and achieve a smoother transition beyond their segmented group of shoppers.

Friday, February 1, 2013

The Justice Department Files a Lawsuit Against Anheuser-Busch InBev

Tampa, Fl -- The U.S. Justice Department filed a lawsuit on Thursday to stop Anheuser-Busch (The company that is famous for their beers and the Theme Parks such as Busch Gardens.) InBev's proposed US$20 billion purchase of Mexican's insignia brewer group Grupo Modelo which would join the owners of two of the world's most popular beers as Budweiser and Corona.

The government said that the deal could lead to a higher prices with the beer brands as there won't be a fair competition and there would be an indirect creation of a monopoly of the alcoholic beverages as the merge would control half of the sales in the United States. 

Daimler Trucks North America gave a warning that 1,300 could be lost in North Carolina and Oregon due the the Justice Department blockage and their synergy with Anheuser-Busch on the transportation. The impact on the economy is a lose-win situation where if Anheuser-Busch wins the InBev there could be a major problematic for the consumers affair as well fair trade on the market but what to do, to create a fair position where jobs will be created and there won't be a monopoly. The number of Americans seeking unemployment aid rose sharply last week but remained at a level consistent with moderate hiring. Weekly applications for unemployment benefits rose 38,000 to a seasonally adjusted 368,000, the Labor Department said Thursday.