Friday, October 5, 2012

Apple - A Redefinition After Jobs

It's been a year since the death of Steve Jobs, the legendary visionary, one of the founders of Apple Inc as well the public face of the company. Right now Apple's is facing a challenge into reinventing itself after the demise of Jobs a year ago. Tim Cook is not Steve Jobs in any sense, there is not that magic anymore that Steve Jobs presented as the face of the company and even if the Cook has some ideals similar to Jobs such as being detail oriented and following his intuition to achieve success, he is showing that the company is missing something. As a hyper, enthusiastic man who can connect with the masses as well giving an innovation regarding new products, sales, marketing and even so far television adds which Jobs followed them closely.

According to Forbes Magazine's list of the world most innovative companies, Apple plummeted to 26th from the 5th on the list, which make many analyst wonders if the company really can maintain the edge without the founder.? Even after a year after the death of the founder and the launching of the iPhone 5, the event lacked the usual sizzle and drizzle that was a trademark of the corporation when a new product was reaching the market. Jobs was a showman as P.T. Barnum, he knew how to pull the masses and made them excited about a new product because of the dynamic presentations was completely absent leaving the iPhone 5 without the magic of any previous versions.

Tim Cook
According to the market research firm Gartner " Apple had a better 12 months than many firms have in 12 years," probably being true as Apple has taken the trophy for most valuable company in the U.S. as it holds a market capitalization of US$629.4 billion. The iPhone 5 is out, and it has high sales projections as an estimated Apple has sold 5 to 10 million iPhone 5's in half a month since the gadget release. By the end of 2013, the expectation of iPhone's in the market is projected to be 500 million, aprox; with the Apple TV and the new iPad expected to make the number climb higher regarding products profits; which now goes on the account of the iPhone that gives a 53% on revenue.)

But now the question goes, without Steve Jobs guiding Apple, how long this Disney-inspired ride will last.? It's difficult to know because the company is facing a challenge from Google, Amazon and Samsung as direct competitors regarding mobile and software technologies.

The key of Apple's ability lays on the narrative of the company where it has shown to adapt and redefine in markets that are volatile such as phones and music; specially in the mobile market as the consumers change their phones on a margin of 5.5 years and try to find plans and mobiles that will represent a saving in their wallets and Apple's iPhone don't fit in that category, which probably Apple should start hitting on the savings market instead of producing accessories that are considered luxury items.

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